Search Engine Optimization
Optimizing your site for Search Engines goes hand in hand with your content and Ads strategy’s, everything has to work together to get results.
Page Headlines should be keyword rich and provide the visitor with the information they need.
Google and other search engines also look at the headlines to determine if a piece of content is right for that search term.
Your paragraphs and copy on the site should be keyword rich and written in an easy to read and understand format.
Images, Video and other media items should have keyword focused ALT tags, captions, and transcriptions when possible.
Each page’s meta-description and tags should be optimized to work with the content on that page and provide the user and search engine an easy to ready summary of what can be found on the page.
Your webpage title and URL also should contain many of the same keywords that are in the meta description.
This is just the tip of the iceberg; SEO is a science, an ever evolving one.
Google and other search engines update their algorithm all the time!
Their changes can alter your rankings in an instant; a constantly evolving search engine strategy is needed to fully optimize a site.
Is this a bit too much for you to handle?
Our Search Engine Optimization services can help get your site on the right track!