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Paid Advertising

Paid Advertising can be a powerful marketing tool for your website.

Whether you’re using Google, Facebook, or another platform, you’ll need to know how to maximize your ad’s copy, graphics and offer to meet your audience’s expectations and close the sale!

Finding the winning combination of these three elements will result in a successful campaign.

Figuring them out is the hard part; marketing agencies will charge exorbitant amounts of money for this reason.

Over the years we have ran many paid ad campaigns and know what works and what doesn’t…

We know how to find the right audiences, get a graphics design artist who understands those audiences, and create tailored written copy that resonates with them.

There are a few different types of Paid Ads we like to work with, Search, Behavioral, and Interest.


Search Targeting:

When creating a search-based campaign you’ll need to decide what keywords your potential customers will be searching for.

No matter what your selling, search ads are focused around keywords and the ability to match them to your product.

These types of ads are typically run on Google’s Network (Because it is the largest).

Bing and Yahoo are also good alternatives, but you will not see the same search volume from their networks.


Behavioral Targeting:

Using Facebook’s ad platform you are able to target every aspect from a users shopping preference to their past behavior.

So how does this work? You mean you can target a person’s behavior?

The short answer is Yes, but you’ll need proper permission to do so.


Targeting Interests:

This one is simple, you are targeting a specific audience based on what they like or are interested in.

Facebook and other ad platforms know this because of the sheer amount of data they have on individuals, this can be a powerful form of paid advertising

Learn more about how we can help you with your paid ads!

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