Media (video and audio)
Videos are by far the most powerful content for social media platforms that businesses should be taking advantage of in 2019.
Cisco reports that 82 percent of all consumer internet traffic will be video by 2021.
Youtube, Facebook, Netflix and Instagram are the top 4 channels where people watch video content online.
With Youtube being the clear leader in overall watchtime, Facebook has drastically started to push their own video content quickly catching up to Youtube.
Facebook’s EMEA Vice President Nicola Mendelsohn predicts that their content will probably be “all video” by 2021.
Instagram is becoming a powerhouse for markers to connect their products with impulse purchasers while Youtube is continuing to grow as the long form video platform.
Instagram recently launched their competing video platform IGTV which has been received poorly but is expected to gain traction in the year to come.
Elise Darma, Instagram expert (@elisedarma), sentiment is similar saying, “Instagram will take bigger moves towards IGTV becoming ‘the next YouTube’ by making the search bar on the Explore page optimized for keywords found in the titles and descriptions of IGTV videos.”
Video is so important to your business because it allows you to engage with potential customers or clients in order to gain their trust before purchasing.
Delivering valuable content that your businesses audience can learn from is incredibly powerful when given through video.
Take advantage of our audio and video services!